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5 Sure Shot Measures For Your App Development Success
Make your app a winner app, that is in the same league as successful apps like Vine, Instagram, Swype, Minecraft, Angry Birds, Home. Transform your app idea into a massively successful app by implementing these five sure shot measures. Your app idea is great, but can you be so equally sure about your app’s success? Many an app ideas lose steam and focus by the time they emerge as apps on the app store. These five key metrics enable you to measure and evaluate the app success.
Read about these 5 sure shot measures for an assured app development process
Who is your target audience?
Clarity of the core target audience of your app goes a long way in ensuring the success of your app. This must remain your focus, as you proceed to add new features in your app. The clarity on your target audience as a pivotal point also helps improvise on crucial app features. This clarity further helps to streamline and focus the app marketing and promotion activities.
What is the purpose of the app?
What specific value does your app create for your core target user? Does your app deliver a value benefit by delivering an important functionality? Does it save time or offer a service? Does your app offer an experience? A great app is built with a specific purpose or functionality in mind.
An offshoot of knowing your core target audience is a clearly well defined purpose of the app. You can better deliver, thus connect and engage the core audience. One of the core elements of any successful app is its ability to instantly communicate, what it offers the user.
Through market research and constant analysis, you can identify the core purpose of your app. This helps to leverage the experience and expertise of the mobile app development companies in the design and development of app experience. At the end of the day it is all about delivering happiness and value benefit to your target audience.
What is the problem that your app is trying to solve?
Having done the required need analysis, you will be able to identify the one single problem that your app will solve. Rather than spreading yourself too thin, it is best to channelize your efforts on one single pain point. An app that seeks to solve multiple distinct problems will not be able to deliver on the core competency of the app.
Testing for Consistent performance
The intensely competitive app ecosystem offers the users a wide option of apps to choose from. With ample options from their side, users seek an app that offers smooth UI with appealing UX design and consistent performance0.
Therefore an app that is well tested even in the most extreme conditions will offer a reliable performance. This particular feature will further boost the app’s success run.So sweat the small stuff out as you test even the most minor function for efficiency, functionality and consistent smooth performance.
Some resource tools for creating delighful experiences and consistent performance:
1. Balsamiq
2 .Hotgloo
3. Experitest
App marketing and promotion:
In the competitive app environment, making your app stand out is one of the most crucial elements to an app’s success. Crafting an effective app marketing strategy ensures the app a wider reach and maximum buzz.
Ideally app marketing must be initiated at the stage of app design and development itself. This ensures a more comprehensive app promotion and a cost effective campaign. Powerful tools as WoM (word of mouth), recommendations, microsites can thus be more effective channelised with campaign marketing. A strategic app marketing campaign helps woo and engage a wider customer base, thus boosting the app’s success.
Once the app is published and released on the app store, you may follow the following five metrics to ensure app success:
1. Acquisition metrics
2. Engagement metrics
3. Retention metrics
4. Quality metrics
5. Behaviour metrics
The reports thus generated will offer a complete and transparent view of the present status of the app performance in the market.
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