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To Get The App Store
Are you baffled about why your app is not among the top ten list on the app store? Why in spite of such premium user experience and innovative value offer, your app is still not making waves? Consumer love apps for convenience and immediacy in solving functionality. In the overcrowded app marketplace, getting at the top of an app-marketplace requires more than just good UX, performance and usability. Well, they do of-course helping in pushing the envelope, however, to stand out and get discovered in the app store requires developers to go the extra mile. App publishers should think of apps as brands and consider push strategies to drive their app brand. Thus, the focus must be to build a community web presence. Thus in the hyper-competitive app store, it pays to consider the following tools in-order to get ahead on the app store.
Comprehensive marketing campaign:
A comprehensive marketing campaign must be well defined and approached right at the development stage of the app. A well thought marketing campaigns helps drive a broad awareness through multi-channel in a more effective way. Thus, the various stakeholders in the mobile app development can contribute in a more meaningful way.This ensures a multi-faceted and well co-ordinated approach to app marketing and promotion.
Advertising:
App publishers must advertise the apps in a way that the advertisement is into the app experience. In-app advertising has seen one of the biggest growth amongst all the advertising media channels. It offers more engagement and better response than standard advertising. As the in-app advertising integrates well into the app, they do not intrude the app experience yet convey the message. The in-app advertising also helps offer adds to relevant and target customers thus resulting in higher click-through rates and better results. The in-app advertising has also proved more effective than online banner ads.
Press Release:
Press releases, although a classical route to app promotion, are still one of the most effective and dependable sources. You should pitch your app press release to leading PR companies. Contact journalists and PR agencies to create a buzz around your app. Press release is one of the fastest way to get your app exposed to the target audience.
ASO and Screenshot:
The app description plays a significant part in app discoverability on the app store. As people search an app by keywords, it makes sense to include them in the title and app description. The app publisher must recognize the importance of a quality screen-shot as it is a major medium of attracting the customer.
App Metrics:
As an app publisher, you must regularly monitor and track the app metrics to know its progress chart. A regular track of app metrics helps to monitor downloads, revenue, rank and reviews. This offers competitive mobile app intelligence that can drive the downloads and app popularity. Also install mobile app tracking to understand the user dynamics of the app on the Appstore.
Sharing on app sites:
As an app publisher, you must spread the word about your app by canvassing and sharing information about the app across forums, news -sites, blogs, and third party app platforms. This will work as brand amplifiers and steadily build a buzz around your app. Also get featured on app websites to reach out to media outlets. Pitch your app to the leading bloggers and app marketing blogs.
Run Burst Campaigns:
The burst campaigns are a powerful tool to increase the download base and quickly rise the charts. The burst campaigns include strategies as offering the app for free for a limited time, offering freebies with the app, offering free in-app purchases for a specific time period. However, the burst campaigns need to be strategically planned and executed in a precision to ensure maximum benefits. This helps in getting valuable promotion, higher downloads, ratings and reviews, eventually a higher rank on the app store.
Microsite:
Create a microsite for your app that showcases and promotes the app and also integrate it with all major social media channels. This enhances the opportunity for audience to connect and engage with the app. App publishers can also create promotional videos and short videos as vines to continuously build a buzz around the app.
The pursuit for app marketing and promotion to get the app ahead is a continuous one and demands a multipronged approach. All the above tools are mediums to pull the app from the overcrowded app marketplace and in front of the target audience. The evolving mobile technologies and changing tastes of the consumer demand constant fine tuning the app. This in turn requires app publishers constantly to devise new ways and innovative mediums to offer delightful experiences. Thus getting ahead on the app-store is constant endeavour. It can be a significantly simple process by choosing the best app marketing companies as your partner. However, finding the best app marketing companies that deliver the experience, expertise and resource of network is a major challenge. Thus, clients and developers can approach leading software business marketplaces like BDC. Such marketplaces connect individual and enterprises with proven, vetted mobile app marketing companies to ensure successful app performance in the Appstore.
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